Aviva

Aviva increases life insurance sales with mplsystems contact management solution.

The case study

Aviva introduced a tele-underwriting team to increase sales of life insurance. The company then looked for a customer contact management system to maximise the productivity of workgroup members. Built on Microsoft technology, intelligentContact (iContact) from mplsystems gave Aviva a system that was easy to integrate and scale. Thanks to the iContact system, the tele-underwriting team has increased sales and reduced errors.