Babcock International

Integrated sales contact centre solution for Babcock International.

The case study

Babcock International Group (Babcock) is the UK’s leading engineering support services company. mplsystems’ challenge was to convert the complexity of Babcock’s campaign requirements into a simple interface for Babcock’s contact centre agents. The resulting platform manages both the campaign data and lead generation process by focussing agents on specific industry sectors and regions, according to constantly changing targets. The system enables the agents to concentrate on sector requirements and interacting with employers instead of managing data; the benefit has been significant increases in calling efficiency.

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